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Having worked with tens of startups as a fractional product designer, I can help you deliver your product faster, smarter, and cheaper.
Clarity
We know our field inside-out, but every new idea adds complexity. How do we put the moving pieces together?
I unravel the knots, streamline workflows, and align the efforts towards one vision
Speed
Do we actually need ux research, prototyping, UI, AI interface, design system, or vibes?
I bring in tried-and-tested shortcuts, not guesswork.
Fractional
CostBringing in experts sounds great... until the invoice lands. Is there a founder-friendly way?
I slot into phases that matter the most. Delivering impact without overhead.
From 0 to € 2M ARR
Principle product designer
View case study
I partner with founders to shape products that make sense. From the early ideas to scalable versions you could confidently keep building on. Here’s how I can help.
Crafting the blueprint behind your app—what goes where, and why—so users instantly “get it.”
Translating business strategy into user experience—so your product naturally guides users toward value (and keeps them coming back).
Building a cohesive design system so your product looks sharp, feels familiar across features, and grows without growing messy.
Designing AI-powered experiences that are easy to trust, use, and understand—whether it's chatbots, recommendations, or tools.
I speak tech, collaborate closely with engineers, and vet every idea for feasibility—so nothing gets stuck or reworked down the line.
I don’t just design for today—I spot what’s coming next, and make sure your product is ready to evolve with emerging needs, trends, and technologies.
More works...
Brand strategy and content factory
Principle product design
See all...
Blog
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This site is built on Figma Sites, in Beta. It might behave a bit over-caffeinated.
Having worked with tens of startups as a fractional product designer, I can help you deliver your product faster, smarter, and cheaper.
Clarity
We know our field inside-out, but every new idea adds complexity. How do we put the moving pieces together?
I unravel the knots, streamline workflows, and align the efforts towards one vision
Speed
Do we actually need ux research, prototyping, UI, AI interface, design system, or vibes?
I bring in tried-and-tested shortcuts, not guesswork.
Fractional
CostBringing in experts sounds great... until the invoice lands. Is there a founder-friendly way?
I slot into phases that matter. Delivering impact without overhead.
From 0 to € 2M ARR
Principle product designer
View case study
I partner with founders to shape products that make sense. From the early ideas to scalable versions you could confidently keep building on. Here’s how I can help.
Crafting the blueprint behind your app—what goes where, and why—so users instantly “get it.”
Translating business strategy into user experience—so your product naturally guides users toward value (and keeps them coming back).
Building a cohesive design system so your product looks sharp, feels familiar across features, and grows without growing messy.
Designing AI-powered experiences that are easy to trust, use, and understand—whether it's chatbots, recommendations, or tools.
I speak tech, collaborate closely with engineers, and vet every idea for feasibility—so nothing gets stuck or reworked down the line.
I don’t just design for today—I spot what’s coming next, and make sure your product is ready to evolve with emerging needs, trends, and technologies.
More works...
Brand strategy and content factory
Principle product design
See all...
Blog
Subtitle
Subtitle
Subtitle
Time stands still, Helsinki • by Saad Chaudhry on Unsplash